Consultancy
About
Our Story
Diversified Business Skills was founded with one goal in mind: to equip small businesses - particularly those in regional and First Nations communities - with the tools they need to thrive.
With over 25 years of experience across the travel, tourism, and business sectors, we understand the unique challenges and opportunities faced by entrepreneurs outside major cities. What began as a passion for sharing knowledge and making business support more accessible has grown into a trusted consultancy delivering coaching, training, and digital marketing solutions.
Our strength lies in real-world experience combined with formal qualifications in business, marketing, and training. We don’t just advise - we walk alongside our clients, building strategies that work. Whether it’s creating a sales roadmap, developing a brand, or launching a new website, we offer hands-on support with heart.
We’re proud to work with a diverse range of industries, but what sets us apart is our down-to-earth approach and commitment to helping small businesses grow—sustainably, confidently, and with purpose.
What Makes Us Different?
We’re not your typical consulting agency that sounds like everyone else. We take a different angle and we:
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Combine traditional sales methods with modern techniques like social selling and storytelling
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Offer culturally informed advice rooted in lived First Nations and multicultural experience
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Bring a strong tourism background while supporting businesses across all industries
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Are fully qualified with up-to-date credentials—not just self-taught
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Provide down-to-earth, real-world advice from a team that understands the juggle
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Take a warm, human approach while maintaining professionalism
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Draw on 25+ years of experience, driven by purpose and results
Daina Walker
Founder, Diversified Business Skills
Daina Walker’s passion for tourism started in high school, growing up in a small country town with big dreams of exploring the world. After earning a Bachelor of Business in Tourism, she set off backpacking across Europe, the UK, the UAE, and South Africa - cementing her love for the global travel industry.
She went on to build a successful career with leading travel brands like Flight Centre Travel Group, Virgin Australia, Currumbin Wildlife Sanctuary, and Ignite Travel Group, gaining expertise in sales, business development, leadership, and product management.
But life evolved- and so did Daina. Starting a family in a regional town, she soon realised the 9–5 corporate world wasn’t flexible enough. With two kids at her feet and a vision for something more sustainable, she created her own path. That path became Diversified Business Skills.
Combining over 20 years of experience with new qualifications - including a Cert IV in Training & Assessment and a Double Diploma in Social Media and Digital Marketing -Daina now helps others do the same.
She’s watched the world of sales evolve from cold calling with a landline and the White Pages to the boom of social media. Today, she blends traditional, proven sales methods with modern digital strategies like social selling - offering practical, proven guidance that works.
Daina has delivered workshops across Northern NSW, coached over 50 small businesses, and now supports a wide range of industries from health and wellness, arts and culture and trade services - though tourism remains at heart.
A proud First Nations woman, Daina is especially passionate about empowering other regional entrepreneurs, women and First Nations people. She understands the real challenges - like balancing work and family, unequal pay, and lack of representation - and is committed to creating more pathways to leadership and business success.
