Consultancy
About
Experience & Qualifications
Highlights
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25+ years experience in business, tourism, sales and marketing
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Founder, Diversified Business Skills
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Founder, Indigenous Women Connected (IWC)
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Co-Founder of First Nations Women In Tourism Australia (FNWITA)
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Delivering workshops across Northern NSW supporting hundreds of small businesses
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Achieved global success in Sales at Flight Centre Travel Group
Qualifications
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Bachelor of Business (Tourism)
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Cert IV in Training & Assessment
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Cert IV Small Business Management
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Double Diploma in Social Media & Digital Marketing
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DMI Pro Certified Digital Marketing Professional
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Lean Six Sigma Green Belt
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Cert II Tour Guiding
Stronger Together
At the heart of everything I do is a belief that we achieve more when we work together.
From community projects and workshops to business collaborations and partnerships, I'm passionate about creating opportunities that build confidence, capability and lasting impact. Supporting regional communities and creating pathways for First Nations people and businesses is particularly important to me.
If you have an idea, project or opportunity you'd like to explore, let's start a conversation.
Daina Walker
Founder, Diversified Business Skills
My Story
Daina Walker had a passion for travel from a young age and knew by the age of 17 that tourism was the industry she wanted to build a career in. During her final year of high school, she completed a Tour Guiding Certificate through TAFE Victoria before going on to study a Bachelor of Business in Tourism at Southern Cross University.
After graduating, Daina spent two years backpacking through Europe, the United Kingdom, South Africa and the United Arab Emirates, gaining a deeper appreciation for different cultures, people and places while cementing her love for the tourism industry.
She went on to build a successful career with organisations including Flight Centre Travel Group, Virgin Australia, Currumbin Wildlife Sanctuary and Ignite Travel Group, developing expertise in sales, business development, leadership, marketing and product development.
But life evolved—and so did Daina.
After starting a family in regional NSW, she realised the traditional corporate world wasn't providing the flexibility she wanted. With two children at her feet and a vision for something different, she decided to create her own path. That path became Diversified Business Skills.
Today, Daina combines more than 25 years of experience in tourism, sales, marketing and business development with qualifications in business, training, social media and digital marketing. She works with businesses across a wide range of industries, helping them build confidence, capability and sustainable growth through practical business support.
Drawing on her lived experience as a First Nations woman and extensive tourism background, Daina also specialises in cultural tourism frameworks and supports tourism operators, Aboriginal businesses, organisations and communities to develop authentic visitor experiences that create meaningful connections to Country, strengthen cultural understanding and contribute to sustainable economic independence.
From the days of cold-calling with a landline and the White Pages to today's world of social media and AI, Daina has witnessed firsthand how business has evolved. She now blends traditional sales principles with modern digital marketing strategies to provide practical, proven advice that works in the real world.
Daina has delivered workshops across Northern NSW, coached hundreds of small businesses and supported organisations across tourism, health and wellbeing, arts and culture, community services and trade industries.
A proud First Nations woman, Daina is passionate about creating opportunities for regional businesses, and First Nations entrepreneurs. She understands the challenges of balancing family, work and ambition, and is committed to helping others achieve success on their own terms.
