Social Media Training for Travel and Tourism Professionals
Take our series of 45-minute webinars on the most important topics to upskill yourself in social media, for digital capability and business growth.
Features & Benefits
Certificate of Achievement
Upon successful completion of all 10 webinars
50% Discount!
Book all 10 webinars and get 50% off!
Online learning
Learn from the comfort of your desk or home
Why Learn Social Media Skills?
Learn essential social media skills tailored for tour guides, operators, independent travel managers, consultants, travel companies, destination marketers and social media managers — because knowing how to connect online is key to growing in today’s travel industry.
Who Is This For?
What You’ll Learn in These Webinars
✅ Understand social media and the algorithm
Learn how social media works, the stats and how platforms decide what content gets seen, so you know what to create.
✅ Create professional videos (reels) in Canva
Showcase your destination or experience in an engaging and authentic way to inspire, build trust and excitement.
✅ Find your tribe – how to grow your audience
It's one thing to have an offer but without a following, you have no one to sell to. Learn how to find people and connect - turning them into an engaged and loyal audience.
✅ Use social listening and social selling
Learn how to listen to your audience, analyse insights and supply to your market.
✅ Master SEO, keywords and hashtags
Get found more often by people actively planning their next trip or tour, by researching keywords and using them in content and using hashtags correctly.
✅ Repurpose your content
Work smarter, not harder – turn one idea into multiple posts across platforms.
✅ Create accessible content
Reach a wider audience by making your posts inclusive and easy to engage with.
✅ Use AI for efficiency
Save time with tools that help you brainstorm, write, and plan content fast.
✅ Craft engaging carousels
Teach, inspire or promote with engaging carousels that keeps people on your content for longer to improve your reach.
✅ Understand sales funnels and automations
Learn how to set up a sales funnel based on the stages of the customer buyer journey, set up automations and let your content reach people while you sleep!
About Your Trainer – Daina Walker
Founder & Director of Diversified Business Skills
"Tourism sales today need more than great people skills — they need digital skills too. At Diversified Business Skills, we help you diversify and upskill in sales, marketing and social media for the travel industry"
✅ Learn from a Qualified Trainer and Assessor
✅ Over 20 years’ experience in tourism and travel
✅ Holds a Double Diploma in Social Media & Digital Marketing
✅ Bachelor of Business in Tourism
✅ Has trained and coached over 25 tourism businesses in the past year
✅ Known for repeat workshop attendees and multiple 5-star reviews
✅ Specialises in practical, tailored training for real-world tourism success
Support Indigenous-Led Tourism Training
Diversified Business Skills is 100% Indigenous-owned and operated.
By booking with us, you're supporting a First Nations business and contributing to stronger social outcomes through economic empowerment and self-determination.
Supply Nation Registered
Diversified Business Skills is proudly registered with Supply Nation — Australia’s leading directory of verified First Nations businesses.
Trusted Member
Member of NATOC (NSW Aboriginal Tourism Operators Council) and the NSWICC (NSW Indigenous Chamber of Commerce), supporting Indigenous tourism and business growth.
Culturally Informed
Our programs are inclusive and designed with cultural intelligence, ensuring they meet the diverse needs of all participants with respect and appropriateness.
FAQ's
1 / Is this refundable?
As places are limited, bookings are non-refundable. We encourage you to attend live to get the full benefit.
2 / Is this recorded? Can I listen to the recording later?
No, the session is not recorded. These webinars are designed to be interactive and live-only to support engagement and learning.
3 / What do I need to join the webinar?
Just a stable internet connection and a device with sound. We recommend joining via computer for the best experience.
4 / Can I get a Tax invoice or receipt?
Yes, you’ll receive a receipt upon booking. Our training is tax-deductible for most tourism professionals—check with your accountant for details.
4 / Do I need any experience with social media to join?
No experience needed! These sessions are beginner-friendly and perfect for anyone in travel and tourism wanting to improve their digital skills.